XRX [/ˈzɪərɒks/]

In its original name Xeroxgraphy, the eponymous copy company Xerox refers to the greek terms for ‘dry’ and ‘writing.’ XRX reduces this further to [dry] replacement, or repetition. XRX acknowledges prior existence of designs and ideas — even just the slightest hunch most likely existed before.


We also believe every next version is different, momentarily unique if needed, or just other, separate, variant. So, along with the vastness of über-company Xerox, XRX is about simple relations: inspired by something, taking it from there. No more. No less.


Happy Atoms      Sabrina Chou     Bettina Khano     Neraketu           



























Neraketu for XRX, 2019/21